A collaboration of exceptional contemporary artists with the best perfumers: ARTISTSCENTEDITION.COM

People perceive with all their senses. We act and make decisions based on these perceptions in combination with existing memories. Scent always plays a role here – usually subconsciously.

There are no fragrance-neutral rooms or objects – but their odors are usually random, influenced by substances, people and environmental conditions. While colors, materials, light, furnishings and, increasingly often also the soundscape, are consciously designed, scent marketing is still in need of explanation: Every brand, every product, every service provider can use scent as an additional dimension in communication.

Scents create differentiation and have a more lasting effect than any other medium. When choosing products, brands, companies and partners, they play a decisive role in forming identity.

Scents can convey characteristics and influence feelings, sensations and sensitivities. They shape positive or negative associations and can create trust – or call it into question. Scents create differentiation and have a more lasting effect than any other medium. When choosing products, brands, companies and partners, they play a decisive role in forming identity.

No matter whether fragrances are used in offices to improve the ambience at work, boost performance and reduce stress, or if they are used in lobbies as a medium to convey the brand’s unmistakable welcome greeting, or if they are used in lounges to transport a feeling of relaxation, or in airline safety training programs to help crews react faster – the sky is the limit when it comes to possible applications for scents. Scents offer decisive advantages in any sector.

brand scents