Scents play an important part in the travel experience. Together with scientists from the Ludwig Maximilian University in Munich (LMU), we carried out the world’s first long-term study on the application of scents. The study showed that the right fragrances not only ensure that travelers rate the trip as a whole more favorably, but also improve reviews of the service commitment of the staff, of cleanliness and of the price-performance ratio. In addition, scents can also improve how critical situations such as delays are handled.

Scents keep passengers more relaxed while travelling. They have a long-term effect on brand evaluation, help make brands unique and unmistakable and strengthen customer loyalty.

Brand scents