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Looking for the perfect scent

Scentmarketing

Scents are omnipresent, have an immediate effect and influence our instincts when making decisions. As a rule, however, they are not used in a controlled or deliberate manner, but are a result of their environment: materials, people, products on display. However, olfactory elements can also be used to convey brand values, change spatial perception and transport product characteristics. This increases a positive evaluation of the brand, recognition and emotional bonding.

As well as the precise consideration of the application scenario (Where is the scent perceived?), the search for the perfect fragrance for an application or a brand requires an analysis of the target group (Who will perceive the scent?). Because even if scents work directly and bypass the filters of the mind – the associations connected with them are mainly developed and shaped by personal experience or cultural context.

Olfactory elements can be used to convey brand values, change spatial perception and transport product characteristics.

Scent marketing is used worldwide in almost all industries. In many cases fragrances and aromas are specially developed for brands or products. They often include materials or substances that companies already use in the production of their products, such as perfume oil, aroma compositions and fragrant materials.

Scentcommunication assesses the initial situation and the goals to be achieved by using scent in certain strategies. We analyze the deployment scenario and the target group. Together with our customers, we determine the right scents or develop individual new lines. Finally, we define the appropriate technology or solution for the respective project and application. In our work, we aim to achieve perfect, authentic renditions and precisely controllable scent distribution.

Application