Brand Scents

Scents create identity and differentiation

A brand scent (or scent logo) is the translation of brand attributes into an olfactory form. This triggers associations, creating recognition and orientation. It supplements and deepens the brand identity with a further sensory dimension. Companies that have recognized that fragrance can be an effective element of communication will find Scentcommunication the right partner with whom to exploit this potential.

We develop individual brand fragrances, „Corporate Scents“, which integrate many aspects: brand personality and values, brand positioning and target groups, application scenarios as well as the desired goals and effects. We often accompany customers as early as with the analysis of the aforementioned parameters. Sensory market research can be accompanied by independent partners. The consideration of regulatory aspects is part of our service. Finally, Scentcommunication has the technical infrastructure to use brand fragrances in all defined applications.

individual scents