Fragrance: Taking into account the different preferences and associations of Asian and European cultures, a complex, high-quality fragrance was created to reflect the “Firefly” brand. It is young, vibrant, and energetic, while also thoughtful and refined. Premium natural ingredients such as osmanthus absolute, jasmine absolute, juniper, alongside bergamot, lime, mandarin, pink pepper, magnolia, vetiver, labdanum, and mate, among others, emphasize the product’s quality.

Technology: The fragrance is used across multiple levels—in the vehicle, in communications, and at events—and has been adapted for various scenting systems.