An approachable, trustworthy, cheerful, and optimistic brand that enables affordable, uncomplicated, and relaxed travel with a special sense of ease.
Fragrance: “Burgundy Breeze,” the new signature scent, combines pink pepper, basil, sea salt, floral notes, woods, and many natural essential oils such as bergamot, lavandin, patchouli, vetiver, ylang-ylang, orange, and lemon. It creates memorable moments on board, establishes a distinctive cabin atmosphere, and brings the brand’s lightness to life.
Technology: Before the boarding process, crews activate the scent on board, shaping the first impression and creating a relaxed boarding experience. “Burgundy Breeze” is also available in other applications, such as a home candle—so you’ll always be reminded of your favorite holidays.