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DEUTSCHE TELEKOM – Brand scent

Europe’s leading telecommunications provider has the highest brand value in history – it stands for connectivity between people and offers premium quality communication technologies and services through innovation, competence and simplicity. The Telekom brand has established a unique personality through its brand color “magenta” and sound logo. Scentcommunication has developed a brand scent for Telekom called “Love Magenta” that can be experienced in different settings and situations.

Scent:
Deutsche Telekom brand scent (“Love Magenta”) represents the personality and values of the brand and heightens its impact on customers and users.

Technology:
Different systems for different application scenarios, i.e. Scense, ScentDiffuser and Reed Diffuser, which are also offered for sale to consumers, e.g. in Telekom’s online shop.