Europe’s leading telecommunications provider has the highest brand value in history – it stands for connectivity between people and offers premium quality communication technologies and services through innovation, competence and simplicity. The Telekom brand has established a unique personality through its brand color “magenta” and sound logo. Scentcommunication has developed a brand scent for Telekom called “Love Magenta” that can be experienced in different settings and situations.
Deutsche Telekom brand scent (“Love Magenta”) represents the personality and values of the brand and heightens its impact on customers and users.
Different systems for different application scenarios, i.e. Scense, ScentDiffuser and Reed Diffuser, which are also offered for sale to consumers, e.g. in Telekom’s online shop.