COMMERZBANK – Brand scent
Germany’s second largest bank had Scentcommunication develop a brand scent as well as a retail design concept for its flagship branches. The objective: to heighten the feeling of transparency and trust and enhance the architectural design of the new interior.
Scent:
The Commerzbank brand scent is an airy, ozonic-transparent and abstract fragrance with a subtle, light woody finish. It virtually opens up the space, giving it a natural feel and transporting a feeling of trust.
Technology:
Depending on the space. In some areas, Scentdiffusers have been integrated into the furniture while Scentcubes have been set up in smaller meeting rooms.
