Samsung Signature Scent
„Intimate Blue“

The Samsung scent is crisp, sharp and evocative – a creative and brilliant expression that reinforces the exceptional and unique qualities of the brand.

Research has confirmed that the Samsung scent strongly aligns with its brand personality, is gender neutral, and has a universal, hedonistically positive appeal.

The Samsung signature scent provides new dimensions to the brand experience. When High-Life Seekers were exposed to it:

98% reported it made the experience more pleasant overall.
66% reported it made them stay longer
36% reported it made them explore more products.

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