Challenge:
Enhance the presentation of Heidelberger Druckmaschinen at drupa 2012 in the entire hall 1 by adding a corporate scent, evenly distributed in the 7000qm and in their external VIP catering „Sternberg Alm“.

Solution:
8 ScentDiffuser units were placed within the external air handling units, another two in the external lounge, presenting a scent by Sissel Tolaas, using the scent of paper, ink and some comforting notes for a beautiful blend.


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