Challenge:
Create the impression of fresh air and a relieving atmosphere on the several thousand square meter BMW pavilion at IAA 2007 (International Automobile Show in Frankfurt). Discreet, yet highly sophisticated impressions should be created accordingly to the brand values of BMW.

Solution:
Scentcommunication connected four ScentDiffuser systems to the A/Cs in the pavilion. Air outlets around the entrance area and underneath several cars created beautiful scented environments on the BMW booth.

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