In communications, scent is highly effective as it immediately triggers personal memories and desires, which influences decisions, helps to feel better and it allows to distinguishing products, services or environments immediately. Smelling is the only sense, which is directly linked to the Limbic System, the part of the human brain where emotions are created and memories are stored.

Scents make people decide instinctively. Scent information cannot be rationally filtered, they do create an immediate effect. Scent can remind us of pleasant associations, whether that is "home", the beach or a meadow. Scents help us to distinguish one product from another, can trigger memories or desire that influence purchase decisions.

Scent is used in almost all industries and across a large number of market segments. Who's using it and how? Click here